Seema Mam is a seasoned professional and brings to the table over three decades of multi-industry experience spanning a gamut of industries such as Medical, FMCG, Dental, Pharmaceuticals.In her long career, Seema mam has also worked with popular brands such as Nestlé India Ltd. and Ranbaxy, Pepsodent,3M Dental.
As a Strategic Advisor to the BlueDent Consultancy, Seema Mam leverage her extensive experience in the corporate sector as well as her current role as a Mentor & Consultant with BlueDent Consultancy and assisting us in evaluating potential business opportunities. Seema mam holds a B.Com (Hons.) from Lady Shriram College, Delhi and an M.B.A. (Finance) from Faculty of Management Studies, Delhi.
Marketing Research Team
Dr.Vinay Chandra (CEO)
Vinay Chandra is the CEO and the Founder of BlueDent Consultancy.He carries more than 9 years of experience in Marketing research and analytics business strategy, brand management and digital marketing across the dental health industry. He was part of the marketing & strategy team and spearheaded a Business Process Re-engineering project with 3M, NSK, DeguDent. Vinay has got Bachelors degree in Dentistry and Masters in Healthcare management from one of the premier institutes, (symbiosis Insitute of health science, Pune)
Vinayak Rasput (Co-founder and Director / Market Research Analyst)
Vinayak looks after the strategy, implementation & execution of various marketing campaigns at BlueDent Consultancy. His sound analytical skills and data-driven insights have helped many clients increase their ROI.
Vikram Sethi (Co-founder and Director / Head business Intellengence)
Vikram has prior Market Research experience with Fortune 500 companies and has worked for LendingTree as their Decision Engine Architect. After a successful stint in the US, he moved back to India and co-founded BlueDent consultancy.
YUSOF AHMAD (BUSINESS ANALYST )
Yusof heads the analytics and reporting work at BlueDent consultancy. Yusof works as a business analyst and has around 13 years of experience in Market Research and forecasting. He specializes in study design, survey analytics, and insight generation. Yusof has experience of heading projects involving complex designs and advanced multi-variate analysis techniques like structural equation modeling, CHAID, and discrete choice models. He has also worked on a large number of projects involving market segmentation, brand equity research and pricing research across dental, pharmaceutical and medical sectors His special focus areas are consumer choice models and pricing research.
Prior to joining The BlueDent Consultancy, Yusof had worked with IMRB and the Market Research division of Evalueserve. Yusof was a senior team lead at 3M Dental and in his last role at Colgate-Palmolive, Yusof was heading the Market Research Data Analysis team. Yusof is a graduate of the Delhi School of Economics
DR.ASHIMA SINGH (Healthcare business analyst )
Dr. Ashima Singh spearheads Dental Healthcare market research vertical with 6+ years of experience in the industry. She is associated with BlueDent Consultancy for last 4 years and manages all assignments related to Dental materials, Dental devices, Dental Healthcare IT( software) , Payer and Provider
She has successfully managed and delivered 150+ projects in the last two years. She has hands-on experience of the industry. Ashima has got Bachelors degree in Dentistry and Masters in Healthcare management from one of the premier institutes, IIHMR Jaipur.
SNEHASIS JAIN, Team leader (Market research)
Snehasis works as a business analyst and brings substantial experience in executive search and research. In his professional career spanning over eight years, he had gained considerable experience in closing C- level searches across geographies. Snehasis joined us from Cipla India where he led the delivery for India operations and successfully executed senior level mandates across industries.
He has handled complex research projects and active mandates for various offices. Snehasis obtained an MBA from Massey University, Auckland and a Bachelor’s degree in Business Management from the Bangalore University in India.
Ketan Sabnis (Marketing Head)
Ketan, with his expertise in data-driven marketing, lead generation, and B2B software, spearheads product innovation and architecture design for BlueDent consultancy.
Media Marketing and advertising
Media Marketing and advertising Head (Media & Advertising)
Dr. Shaheen Khan is a dental surgeon with a bachelor degree in mass media mass communication from Delhi university She has a rich experience in Media Marketing & Advertising. With more than 13 years, Dr. Shaheen has held senior leadership positions at Colgate, Oral-B, Lintas, Indigo and other agencies
Dr. Piyush Rastogi (Branding Strategist)
Piyush is a experienced Digital and Social marketing professional with over 6 years in the business. He currently manages all facets of Digital and Influencer marketing Campaigns at BlueDent Consultancy. Through his expertise he has helped and contributed immensely in the product’s organic/inorganic growth.
Piyush holds an Dental degree and MBA degree In healthcare management from symbiosis Pune.He holds a super specialization certification in Digital and social media Marketing.